Facebook Inc (NASDAQ:FB) recently declared that its messenger app is on its track of success and has achieved a huge milestone. Number of users on Facebook Messenger have exceeded one billion and Facebook plans to add new services to this platform.
The growth in Messenger gives greater reach to Facebook Inc, which is moving to create a “family” of applications beyond the social network.
Facebook Inc (FB) can ultimately go farther than just the social network by creating family of applications as Facebook is getting new opportunities by this large expansion of users of messenger app.
Company has been creating other services like “bots” that link with retailers or other businesses, or deliver news which will make Messenger a new platform. Currently Facebook has 18000 active “bots” and is expected to grow in near future.
David Marcus, Facebook vice president said “As part of this journey to one billion, we focused on creating the best possible experiences in modern day communications. We remain focused on helping connect people to the people and businesses who matter most.”
Facebook Inc (FB) has acquired WhatsApp in 2014 which also has more than a billion users. Instagram, which is being used for sharing images, by more than 500 million users is also one of the services provided by Facebook.
Marcus said to AFP, “Messenger’s key markets include North America, Australia, Britain, France, the Philippines, Thailand and several other European countries.”
Messenger can help to increase revenue in a way that it retains users in the Facebook network so that they can be targeted with ads.
Other than the Facebook Inc (NASDAQ:FB) itself, Messenger is the second most popular application in Apple’s iOS system. According to Facebook, through Messenger more than 17 billion photos are sent to friends every month. Moreover, 1.2 billion games of virtual basketball are being played on that Messenger.
“We will see that happens in the coming months, but I think that once you have an ecosystem that starts working between businesses and so many users on Messenger, we’ll find more monetization vectors in the future,” Marcus said.