EMS Find Inc (OTCMKTS:EMSF) is actually now Paradigm Group, a company that is branding itself for the investor audience as something of a penny stock version of Berkshire Hathaway — in other words, a premium mixture of hedge fund and holdings company. The legacy operation, EMS Find, is now a subsidiary of Paradigm. That said, the company’s near-term prospects are still a function of that holding, as was made quite clear on Wednesday.
In a press release, the company announced the beta launch of “888.RideShare, a transportation portal, powered by UBER Central and focused on providing a convenient and reliable, curb-to-curb transportation services for seniors and patients.” We’ve seen something similar in the past. But it was a very effective press release in this case and may have some follow-through juice. But first, let’s unravel this corporate structure a bit further.
EMS Find Inc (OTCMKTS:EMSF), now Paradigm Group, trumpets itself as a Holdings Company focused on acquiring, operating, investing in revenue generating businesses, primarily in healthcare, transportation, e-commerce and consumer goods markets, with seasoned management team, solid operating histories, minimum debt, high growth potential and tangible assets, designed to mitigate investor risk.
The company provides a business consulting services along with developing unique initiatives for private companies and creating liquidity through asset based infrastructure and senior level support. The management team’s goal is to serve each client through comprehensive strategies, designed to incorporate a multitude of business platforms and market sectors, allowing the client to maintain ongoing operations by securing growth capital, designed to maintain a strong presence in their niche market sectors, while enhancing this process by a multitude of initiatives secured as a subsidiary of a parent company.
Ems Find, Inc, a wholly owned subsidiary of the Paradigm Group, Inc is an applications and software development company focused on healthcare transportation sector. Ems Find App is industry’s first, on-demand platform that links health care providers and consumers with the closest medical transportation providers for the benefit of the patients and enables users (hospitals, medical offices, nursing homes, home care agencies and other medical providers) and public to schedule medical transportation in timely and efficient way based on the type of medical transportation which best fits each patient’s needs.
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The company’s most recent announcement launched the stock on Wednesday, blasting shares 125% higher on record volume. As noted above, it was quite a well-designed press release. The implication, for example, of a strategic partnership with unicorn-behemoth Uber would be landmark news in and of itself.
However, a little digging points out that Uber Central is not an API or widget used through partnership with the Uber corporation, but a business class Uber customer account.
That said, the idea is interesting: EMS Find is launching a service whereby those who don’t know how to, or don’t want to, use smartphones can order an Uber. That’s the real gist here.
A little marketing research will show that the main demographic you want to market such an idea to is senior citizens. In other words, this looks like an idea that started with the functional foundation and then found an appropriate demographic based on variable research. In this case, clearly, seniors are less likely to have touchscreen supercomputers in their pockets than, say, millennials.
That’s not a rebuke, by any means. We think its quite clever. The asset here is the ownership over the phone number “1-888-R-i-d-e-s-h-a-r-e”, which is a strong mnemonic for the role.
“Transportation is critical for all seniors, especially those who have mobility challenges, to stay in their homes as they age without being stuck at home because of a lack of transportation options,” said Steve Rubakh, CEO of Ems Find. “888.RideShare service, in collaboration with UBER Central, makes it easier for seniors and caregivers to set up transportation while providing elderly with help they need to remain independent and be able to afford to get where they need to go.”
EMSF has virtually no cash on the books, which compares with about $215K in total current liabilities. That’s not a great balance sheet, and it appears that debt has been growing over recent quarters. The company is pre-revenue at this point, so there’s no immediate organic solution to that problem. That said, big things are clearly afoot. And this is stock with a small 24M share float. So the potential for amplified responses to new events is very real. This may be a very interesting story and we will look forward to updating it again soon. For continuing coverage on shares of (EMSF) stock, as well as our other hot stock picks, sign up for our free newsletter today and get our next hot stock pick!