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Sunday, October 25, 2020

Pokémon Go Expected to Generate Huge Revenue for Apple Inc (AAPL)

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Apple Inc (NASDAQ:AAPL) has 21 million crazy users of game Pokemon Go and analysts are expecting that Apple Inc going to make $3 billion in revenue in the next one to two years. Apple has “PokéCoins” in its app store and gamers have to buy from its app store. Apple got large number of users of game within two weeks of launch.

Apple Inc (AAPL)’s shares market value has reached to $25 billion after the launch of game since June 6.

Pokémon Go is a Japanese game can be downloaded for free of cost but iPhone users can use PokeCoins to enjoy extra features. In Apple’s app store 100 PokéCoins have a price of 99 cents and the price can increase as much as $99.99 for a pack of 14,500.

Laura Martin, analyst at Needham & Co brokerage firm, said in a note “We believe Apple Inc (AAPL) keeps 30% of Pokémon Go’s revenue spent on iOS devices, suggesting upside to earnings.”

According to Martin, Pokémon Go’s number of paid users is 10 times higher than that of Candy Crush, that had more than $1 billion of revenue in 2 years.

The game is also available on Google Inc’s Android and has been moved out in 35 countries. Sensor Tower, an app analytics firm, reported that Pokemon Go has become more famous game in U.S. than Facebook and WhatsApp and people are spending more time on playing game.

While it has also been reported by electronic retailers that since the launch of game, sales of mobile chargers and charging cases has surged.

Trading Activity Review:

In the last trading session, Apple Inc. (NASDAQ:AAPL) shares moved up +0.09% and ended the session at $99.96. Apple Inc. (NASDAQ:AAPL) has earnings per share of $8.99 and its earnings per share is expected to grow by 42.80% this year.

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