Social networking giant Facebook Inc (NASDAQ:FB) has alerted ad-blocking software by making modifications that will make desktop users to see adverts.
The mounting fame of ad-blockers postures a danger to online industries that banks on advertising revenue.
Facebook Inc also gave message to its users that company completely understands how bothersome these ads could be and it aims to bring improved tools for monitoring what material does make it through to users’ newsfeeds.
Facebook’s advertising vice-president Andrew Bosworth said in a blog post that “As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software.”
Users will be given permission to tailor the types of advertisements they want to see by selecting the brands and businesses they prefer.
“People don’t like to see ads that are irrelevant to them or that disrupt or break their experience,” Mr Bosworth added.
Facebook Inc (NASDAQ:FB) only plans to bypass adblockers on the desktop version of its website for now, meaning users of mobile adblockers will endure to experience an ad-free version, and most of the users visit Facebook through the mobile devices, but still stop advertising worth billions from being seen.
Facebook almost gathered $6.2 billion in revenue from adverting in the last 3 month period.
According to reports almost 200 million people around the globe use ad-blocking software on their PCs.
This move will again revive an argument between content providers that is dependent on advertising revenue and users who want to evade annoying adverts.
Facebook has been taking big strides to monitor what users see in their newsfeeds. Recently Social network has limited “clickbait” stories and articles that carry attractive headlines that make a story seem more stimulating than it actually is.
Meanwhile Adblock Plus responded to the announcement, saying thatFacebook Inc (NASDAQ:FB)’s decision was “an unfortunate move, because it takes a dark path against user choice”.