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Sunday, January 24, 2021

Facebook’s shot to control Adblockers is beaten by Adblocker Plus

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Facebook Inc (NASDAQ:FB) recently announced strategy to put breaks on ad blockers, but this plan of social networking giant has already been sabotaged by the Adblock Plus. Adblock Plus has reportedly find a way to remove ads from Facebook, even when they’re displayed on Facebook’s new ad blocker-proof format. Now the user with a complete latest version of Adblock Plus should once again be able to evade ads in Facebook’s sidebar and News Feed.

Meanwhile Facebook Inc (Fb) said in a statement that in its effort to get rid of ads, Adblock Plus is also eliminating regular posts. “We’re disappointed that ad blocking companies are punishing people on Facebook as these new attempts don’t just block ads but also posts from friends and Pages,” a Facebook spokesperson said. “This isn’t a good experience for people and we plan to address the issue.”

Adblock Plus might not work perfectly but still poses threat for the Facebook, which rolled out its apparently unblockable ads just two days ago. There is a big possibility that Facebook is anticipating this kind of battle and will take further actions to topple ad blockers. But the fact that Adblock Plus responded so quickly is not a good sign; Facebook needs to display ads, but it’s hard to imagine it wants to dedicate resources to outwitting a browser extension every 48 hours.

As Adblock Plus has given a strong hints that it that it’s ready to rumble. To evade ad blockers in the first place, Facebook removed code that openly identified ads, give the impression more like regular Facebook. But this strategy didn’t last long enough.

Facebook Inc (NASDAQ:FB) said while making announcement of blocking Adblockers on Tuesday that it felt relaxed avoiding ad blockers because Social network ads weren’t irritating and it was giving users better control over what types of ads they see.

On the back of all that, there is no doubt that Facebook can’t survive without ads, which are its major source of revenue. It’s a fair argument, given that Facebook is a free and optional service. But people who fancy ad blockers argue that their privacy is breached online, since ads, including Facebook’s, can track your interests around the web.


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