Puration Inc (OTCMKTS:PURA) is a penny stock that offers yet another perfect example of what it means to pivot into pot these days. Shares have launched three-fold since divulging more specifics about its recent cannabis extractions strategy to the marketplace. One key to the recent action is the company’s claim that Puration will be able to develop, in partnership with ML Capital Group Inc, cannabis-inspired tours. Tours that mimic those offered by the Napa Valley region in California, only with marijuana and cannabis-infused drinks instead of grapes and wine.
Couple that with a series of $1M revenue co-branding deals in the cannabis drinks space, and this founds the company’s plan of action undergirding its expressed expectations of a very big top line year in 2017. Most recently, the company has announced an official launch event for its EVERx CBD Infused Bottled Water to be held at Arnold Schwarzenegger’s Annual “Arnold Sports Festival” (formerly the Arnold Classic) in Columbus, Ohio starting March 2nd, 2017 and continuing through March 3rd.
Puration Inc (OTCMKTS:PURA) bills itself as a company that has been a water purification company. PURA is involved in the design, development, engineering, production, marketing, and distribution of personal and group systems that filter, purify, clean, extract or otherwise improve the quality of water on a cost effective, affordable basis, with a minimum of environmental impact. Resulting from their own design and engineering, the company’s water purification systems include personal water filter bottles, collapsible water pouches, replacement filters, and travel filters.
PURA currently carries a inventory of personal water filter bottles and collapsible water pouches, and that inventory is available for sale at select retail locations.
The Company has, as mentioned, begun to explore and develop new business opportunities focusing on the emerging Cannabis Extractions Sector.
In July 2015, Puration Inc entered into an agreement to acquire certain health & wellness joint ventures from North American Cannabis Holdings, Inc. Puration Inc. sells its legacy products under the Filter 2GO brand. The company was founded in 2011 and is headquartered in Dallas, Texas.
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The EVERx CBD infused water is a derivation of one of those cobranding partnerships noted above. Puration has partnered with Xtreme Technology, a subsidiary of Alkame Holdings, Inc. (ALKM) to combine Puration’s proprietary cannabis extract process with the Xtreme’s patented technology that alters the structure of water, producing a combination of characteristics that are unprecedented in the beverage industry. The Xtreme technology breaks down the hydrogen bonds, reducing water’s cluster size, providing a more efficient delivery system for the CBD. Separate from the infused CBD, the Xtreme technology includes an optimal alkaline pH level formulated with antioxidants and electrolytes for effective hydration.
According to the company’s recent release, “EVERx is a new sports, fitness and wellness nutritional supplement brand specializing in products infused with cannabidiol (CBD). The EVERx brand was launched by, and is owned by North American Cannabis Holdings. A number of EVERx CBD infused nutritional supplements are under development at this time or currently being sold in pilot marketing campaigns.Puration licensed from North American Cannabis Holdings the rights to develop and market a CBD infused water.EVERx CBD Infused Water is the first EVERx brand commercial launch.”
Traders will note nearly 220% added to share values of the name over the past month of action. The situation may be worth watching. PURA has evidenced sudden upward volatility on many prior occasions. Moreover, the listing has registered increased average transaction volume recently, with the past month seeing just under 280% above its longer run average levels. Since we last covered the name, the stock has moved 86% higher.
Currently trading at a market capitalization of $16M, Puration Inc has virtually no cash on the books, which is balanced by about $754K in total current liabilities. The company is pre-revenue at this point. You can bet we will update this one again as new information comes into view. For continuing coverage on shares of $PURA stock, as well as our other hot stock picks, sign up for our free newsletter today and get our next hot stock pick.