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Thursday, January 28, 2021

Naked Brand Group Inc (NASDAQ:NAKD) Launches in Reaction to Product Launch

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Naked Brand Group Inc (NASDAQ:NAKD) is a lifestyle brand company that has continued to catch the attention of a lot of active traders given the company’s massive movement in recent days. The action appears to be correlated with the company’s announced launch of its exclusive sleepwear, loungewear, and intimates lifestyle collection, Comfortably You, with the launch airing on The Home Shopping Network. There were four hour-long shows hosted by Sara Allard, daughter of Naked Brand Group CEO & Chief Creative Officer Carole Hochman to close out last week.

Ms. Allard served as Creative Director of the Carole Hochman Group for over 15 years and developed the marketing and branding for both Comfortably You and Naked. Traders will note a bit less than 160% during the past month in terms of shareholder gains in the company, but that move comes in the context of a larger bearish trend. However, NAKD has a track record that includes a number of dramatic bounces. Moreover, NAKD stock has seen an influx in interest of late, with the stock’s recent average trading volume running greater than 1200% over the long run average. Since we last covered the name, the stock has moved 43.7% higher.

Naked Brand Group Inc (NASDAQ:NAKD) promulgates itself as an apparel and lifestyle brand company that is currently focused on innerwear products for women and men. The company manufactures and sells men’s and women’s underwear, intimate apparel, loungewear and sleepwear through retail partners and direct to consumer through an online retail store, wwwwearnaked.com.

According to company materials, “We have a growing retail footprint for our men’s innerwear products in premium department and specialty stores and internet retailers in North America, including accounts such as Nordstrom, Dillard’s, Bloomingdales, Hudson Bay Company, Amazon.com, barenecessities.com and others. Naked was founded on one basic desire – to create a new standard for how products worn close to the skin fit, feel, and function. Naked’s women’s and men’s collections are available at www.wearnaked.com, and Naked has a growing retail footprint for its innovative and luxurious innerwear products in some of the leading online and department stores in North America. In 2014, renowned designer and sleepwear pioneer Carole Hochman joined Naked as Chief Executive Officer, Chief Creative Officer, and Chairwoman with the goal of growing Naked into a global lifestyle brand. In June 2015, Naked announced a strategic partnership with NBA Miami HEAT (now Chicago Bulls) star Dwyane Wade. The 3-time NBA Champion, 11-time All Star, and Olympic Gold Medalist joined the Company’s Advisory Board, and is the Creative Director for a signature collection of men’s innerwear launching 2016. Naked is now headquartered in New York City and plans to expand in the future into other apparel and product categories that can exemplify the mission of the brand, such as activewear, swimwear, sportswear and more.”

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According to the company’s most recent release, “Created for the modern woman looking for comfortable and fashionable styles that can be worn both in the bedroom and around the home, the debut Comfortably You collection will feature eight sleepwear and casual wear styles including a robe set, night gown and t-shirt, and separates including a bralette, yoga pants and jacket. All styles will be available exclusively on HSN in an assortment of solid colors and prints in sizes ranging from XS – 3XL, all priced under $60. Designed and manufactured by Carole Hochman and her team at Naked, the collection will feature a proprietary “caressa” fabric to provide the ultimate soft feeling with easy garment care that drapes beautifully around any silhouette.”

NAKD stock took flight during the launch, but has fallen back a bit from its highs. The gains still represent about a 100% increase in market cap just during the launch shows late last week.

Earning a current market cap value of $14.8M, NAKD has virtually no cash on the books, which compares with about $519K in total current liabilities. NAKD is pulling in trailing 12-month revenues of $1.7M. In addition, the company is seeing major top line growth, with y/y quarterly revenues growing at 73.6%. We will update this one again as new information comes into view. For continuing coverage on shares of NAKD stock, as well as our other hot stock picks, sign up for our free newsletter today and get our next hot stock pick!

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