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Tuesday, October 20, 2020

Giggles N Hugs Inc (OTCMKTS:GIGL) Begins Strategic Brand Alignment Process

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Giggles N Hugs Inc (OTCMKTS:GIGL) is a restaurant story that has begun to catch serious attention from OTC traders. The story is working, too. It’s a bona fide growth play with well-established financial trends that seem destined to land the stock on a big board once the company’s expansion wave moves from self-owned to franchise. For now, though, there are only a few locations in California malls.

The concept is a family-friendly restaurant with health-conscious foods and an upscale atmosphere that includes a dedicated children’s play area. As the company pushes out, exposure is going to become a key to unlocking a next level wave of growth. In that vein, the company just announced a multi-faceted partnership with Jillian Michaels, the foremost fitness expert and renowned life coach. “Through the partnership, Michaels will become one of the largest shareholders in the company and the global brand ambassador, bringing her wealth of experience in building world-wide businesses to the California-based family restaurant and children’s play space.”

Giggles N Hugs Inc (OTCMKTS:GIGL) frames itself as “the first and only restaurant that brings together high-end, organic food with active, cutting-edge play and entertainment for children.”

According to company press materials, “Giggles N’ Hugs is the first and only restaurant that brings together high-end, organic food with active, cutting-edge play and entertainment for children. Every Giggles N’ Hugs location offers an upscale, family-friendly atmosphere with a dedicated play area that children 10 and younger absolutely love. We feature high-quality menus made from fresh and local foods, nightly entertainment such as magic shows, concerts, puppet shows and face painting, and hugely popular party packages for families that want to do something special.”

Every Giggles N’ Hugs location offers an upscale, family-friendly atmosphere with a dedicated play area that children 10 and younger absolutely love. The company gears itself toward allowing Parents to be able to eat and relax while “the kids have the time of their life.”

The company prides itself on featuring high-quality menus made from fresh and local foods, nightly entertainment such as magic shows, concerts, puppet shows and face painting, and hugely popular party packages for families that want to do something special.

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According to the company’s most recent release, the partnership with Michaels is the first strategic alignment for the company. That note may imply that they will be searching for other brand synergies and personalities to align with.

“As a businesswoman, I’m committed to aligning with brands that further health and wellness for people of all ages,” said Michaels. “Giggles N’ Hugs is the most fun space for families of all ages and I hope to help them expand globally so that countless other families can enjoy the same experience that mine does when visiting their restaurants and play spaces.”

“Having Jillian as our first brand ambassador, along with her and Giancarlo’s vast business acumen, will position Giggles N Hugs for great success in the weeks, months and years to come,” added Joey Parsi, founder and CEO, Giggles N’ Hugs. “Their focus on healthy eating and an active lifestyle are a natural fit for our brand as we aggressively work to increase our footprint with new locations in numerous markets and to explore the brand presence through consumer product goods.”

The stock has been on fire of late, ripping nearly 540% higher during the past month. The listing has also been soaking up higher transaction totals as its popularity as a trader’s listing grows: volume levels have recently pushed nearly 190% above the longer-term average for GIGL stock. For a small-float name (barely over 10M shares), that can be extra important in generating momentum through sheer supply and demand for shares.

GIGL is pulling in trailing 12-month revenues of $3.1M. There’s also a fair share of organic growth going on here, with sales ramping up between 20-30% on an annual basis for the last few years. But that could potentially go into overdrive if and when the company starts to add locations. We will update the story again soon as further details emerge. For continuing coverage on shares of $GIGL stock, as well as our other hot stock picks, sign up for our free newsletter today and get our next hot stock pick!

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