Giggles N Hugs Inc (OTCMKTS:GIGL) is an interesting story. The company is a player in the restaurant space that has become a big focus for OTC traders. We last covered this one earlier this month about 20% lower, noting that it looked like the real deal from most angles that we could find. “It’s a bona fide growth play with well-established financial trends that seem destined to land the stock on a big board once the company’s expansion wave moves from self-owned to franchise. For now, though, there are only a few locations in California malls.”
We’ve witnessed more than 420% tacked on to share pricing for the name in the past month. The situation may be worth watching. GIGL is a stock who’s past is littered with sudden rips. In addition, the stock has benefitted from a jump in recent trading volume to the tune of greater than 130% beyond what we have been seeing over the larger time frame. This is particularly important with a float in play that’s limited — roughly 10M shares. One is wise to respect the dynamic this may create — a mechanically driven price squeeze can result from this type of mix of small float and ramping attention from traders.
Giggles N Hugs Inc (OTCMKTS:GIGL) frames itself as “the first and only restaurant that brings together high-end, organic food with active, cutting-edge play and entertainment for children.”
Every Giggles N’ Hugs location offers an upscale, family-friendly atmosphere with a dedicated play area that children 10 and younger absolutely love. The company gears itself toward allowing Parents to be able to eat and relax while “the kids have the time of their life.”
The company prides itself on featuring high-quality menus made from fresh and local foods, nightly entertainment such as magic shows, concerts, puppet shows and face painting, and hugely popular party packages for families that want to do something special.
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The concept for GIGL is a family-friendly restaurant with health-conscious foods and an upscale atmosphere that includes a dedicated children’s play area. As the company pushes out, exposure is going to become a key to unlocking a next level wave of growth. In that vein, the company just announced a multi-faceted partnership with Jillian Michaels, the foremost fitness expert and renowned life coach. “Through the partnership, Michaels will become one of the largest shareholders in the company and the global brand ambassador, bringing her wealth of experience in building
In that vein, the company just announced a multi-faceted partnership with Jillian Michaels, the foremost fitness expert and renowned life coach. “Through the partnership, Michaels will become one of the largest shareholders in the company and the global brand ambassador, bringing her wealth of experience in building worldwide businesses to the California-based family restaurant and children’s play space.”
According to the company’s most recent release, the partnership with Michaels is the first strategic alignment for the company. That note may imply that they will be searching for other brand synergies and personalities to align with.
“As a businesswoman, I’m committed to aligning with brands that further health and wellness for people of all ages,” said Michaels. “Giggles N’ Hugs is the most fun space for families of all ages and I hope to help them expand globally so that countless other families can enjoy the same experience that mine does when visiting their restaurants and play spaces.”
“Having Jillian as our first brand ambassador, along with her and Giancarlo’s vast business acumen, will position Giggles N Hugs for great success in the weeks, months and years to come,” added Joey Parsi, founder and CEO, Giggles N’ Hugs. “Their focus on healthy eating and an active lifestyle are a natural fit for our brand as we aggressively work to increase our footprint with new locations in numerous markets and to explore the brand presence through consumer product goods.”
GIGL is pulling in trailing 12-month revenues of $3.1M. As we have noted, the company can boast of organic growth ramping steadily in recent years, with sales ramping up between 20-30% on an annual basis for the last few years. The real question we would entertain here is; just what is attainable if the company can transition into a franchise model after posted a further ramp in growth and continuing to hone its brand identity. For continuing coverage on shares of $GIGL stock, as well as our other hot stock picks, sign up for our free newsletter today and get our next hot stock pick!