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Monday, January 25, 2021

EVINE Live Inc (NASDAQ:EVLV) Using Power of Celebrity

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EVINE Live Inc (NASDAQ:EVLV) put out some recent PR identifying the specifics of the new relationship with Frankie Avalon Foods. We were wondering why the stock was climbing (see below). However, a look at the technical picture shows a range trading from 1.15 to 1.25 so far in 2017. The news below is part of the overall strategy for this $91 million dollar market cap.

“I’m thrilled to welcome Frankie Avalon to the Evine family and look forward to giving our customers the opportunity to sample authentic, gourmet-quality foods from this entertainment icon,” said Bob Rosenblatt, Chief Executive Officer of Evine. “Frankie is an experienced video commerce veteran, and coming from QVC, he brings both live selling experience and a large following of fans who have hungrily awaited his return to our space. We’re ready to roll out the red carpet and welcome these fans to Evine with the premiere of Frankie Avalon Foods.”

EVINE Live Inc (NASDAQ:EVLV) is a multiplatform video commerce company and they recently premiered Frankie Avalon’s assortment of authentic Italian cuisine. Debuting during Evine’s “Wonder.Full.Memorial Weekend” event, Avalon appeared live on-air to present a variety of gourmet foods, including appetizers, entrées and desserts.

“Throughout my career, I’ve spent a lot of time on the road. Despite the excitement of show business, I always looked forward to returning to Philadelphia for one of my mother’s home cooked meals. She was a wonderful cook and inspired a lot of the dishes in this collection,” said Frankie Avalon. “In addition to authentic Italian recipes, what makes these items special are the ingredients. We didn’t cut any corners and demanded the best flavors from around the world, including chocolate from Belgium and sea salt from Sicily. I’m really proud of what we’ve created and I can’t wait to share these mouthwatering foods with families everywhere.”

Avalon debuted a variety of authentic Italian favorites, including appetizers, entrées and desserts, many of which include imported Italian ingredients. The assortment is exclusive to EVLV and will offer a wide array of easy-to-prepare items like breaded spaghetti balls, fried and stuffed pazotti bread, limoncello cake, cannoli cake and more. In addition to food, the premiere will also include a limited number of signed copies of Avalon’s cookbook, “Frankie Avalon’s Italian Family Cookbook: From Mom’s Kitchen to Mine and Yours.”

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Actor, singer, dancer and former teen idol Frankie Avalon, born Francis Thomas Avallone, is a 20th century, American entertainment legend. With countless hit movies and singles, he began his career in food by authoring his first cook book Frankie Avalon’s Italian Family Cookbook, from Mom’s Kitchen to Mine to Yours. He has since made a name for himself in kitchens across America and beyond.

EVINE Live Inc (NASDAQ:EVLV) operates Evine, a multiplatform video commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile.

EVLV reaches more than 87 million cable and satellite television homes with entertaining content in a comprehensive digital shopping experience 24 hours a day. We like to see public companies leverage celebrity, as it normally translates to the stock price for investors. I wonder if Frankie got EVLV shares, so he can have some skin in the game with the other shareholders? The volume here has been solid recently rising to 303k a month ago, but the market is still searching to determine it’s true valuation. For continuing coverage on shares of $EVLV stock, as well as our other hot stock picks, sign up for our free newsletter today and get our next hot stock pick!

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