VinCompass Corp (OTCMKTS:VCPS) is a San Francisco-based wine e-commerce company. VCPS’ app allows restaurants patrons to navigate through wine lists that can sometimes be 50-pages in length. VCPS jumped 57% on Monday on above average volume.
VCPS’ users create a digital blueprint of their wine preferences (VinPrint) to overcome the fear and anxiety of selecting wine. In social settings, VinCompass matches consumers’ wine preferences with a database of over 1 million wines and wine lists at more than 10,000 restaurants.
VinCompass Corp (OTCMKTS:VCPS) is continuing to invest in the company’s IP and improve the app’s performance. Furthermore, VCPS is looking to expand its reach and increase its audience awareness.
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According to company press, VCPS plans to participate in multiple financial events in 2017 in order to increase investor awareness and to provide updates on the business and monetization plans. Lachapelle said, “There is significant leverage in building investor awareness, because many potential investors are wine consumers who we can help to enjoy more wine. Having confirmation of this premise with members that have invested in VinCompass only emphasized the importance to broaden the conversations. These combined opportunities are part of VinCompass’ go-to-market plan for both Investor and client acquisition.”
Historically, this stock was worth over a dollar for most of 2016, but began to slope downward at the opening of this year. The stock has mounted a nice jump upward today and the we are watching to see how much momentum it can gather.
VCPS seeks to expand the total number of restaurants under management from 10,000 to 25,000 in 2017. Founder & CEO Peter Lachapelle said, “Our development expenses since inception have accounted for 62% of the total expenses of the Company, supporting the long term strategy of investments in core technology for competitive advantage. One such advantage is the pending Patent for Recommendation as it uniquely anticipates the VinPrint® (wine DNA preferences) of members and individually optimizes the recommendation for them. This eliminates the guesswork of selecting wines, trial and error experience as well as the lack of personalization that might happen with simple expert ratings.”
In addition, VCPS also reports that a ‘major refresh’ of its website and apps (iOS and Android) is nearing completion and it will provide customers alternative member authentication such as LinkedIn, as well as updated and broader content coverage.
VinCompass Corp (OTCMKTS:VCPS) is a company we are rooting for. That said, the app market is extremely competitive but this company could raise the capital to make this interesting for investors. VCPS currently is carrying a market cap of $575,960k and 261M shares out. We will be watching the stock carefully this week. For continuing coverage on shares of $VCPS stock, as well as our other breakout picks, sign up for our free newsletter today and get our next hot stock pick!
Disclosure: we hold no position in $VCPS, either long or short, and we have not been compensated for this article.