BELLATORA INC COM NPV (OTCMKTS:ECGR) is one of those jaw-dropping crash charts that feels like when you can’t look away from a terrible car accident. ECGR was climbing in a steady, promotional-campaign-ish unnatural manner from March to late May. And then the bottom fell out. ECGR management attempted to explain the action via the concept of a “malicious spam email campaign” by unknown assailants engaged in an attempt to destroy the value of the stock.
ECGR is trying to repair its reputation with investors. Its latest release announces Vanquish, “a superior vaporizer designed for multi-use with Bellatora’s new eLiquid line and Hemp Plus oils. The Vanquish offers a well designed flip top compartment, which when opened, reveals a sleek electronic cigarette along with two additional spare atomizers. These spare atomizers allow consumers to carry multiple eLiquid and/or Hemp Plus options. The consumers desire for a longer lasting power source is answered by including a power bank with a 900mAh battery that will keep Vanquish in standby mode for 30-45 days with a full charge.”
BELLATORA INC COM NPV (OTCMKTS:ECGR) trumpets itself as a company that manufactures, markets, and distributes electronic vaporizers and eLiquids, and ecigars for tobacco and medicinal cannabis users. The company was formerly known as Oncology Med, Inc. and changed its name to Bellatora Inc. in September 2016. Bellatora Inc. is headquartered in Anaheim, California.
Bellatora’s purpose is to provide superior and innovative vaporizer products and eLiquids offering tobacco and marijuana smokers a healthier lifestyle alternative, while not polluting the environment for others. The freedom to vape. The liberty to enjoy.
According to company materials, “Established in 2014, Bellatora came into existence to fulfill the need for a simple, non-intrusive alternative to the often neglected and wonderful pastime of cigar smoking. Bellatora’s journey with the eCigar attributed to the desire to cross utilize and expand the brand to a robust product line. The company purpose is to raise the bar for the vaping experience by providing a well-designed alternative method to smoking.”
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As noted above, ECGR shares crashed in late May, losing about 95% of their value in 6 days. More importantly, shares have not bounced back at all in the intervening 2 months that have passed since the crash. Management contends that the crash was the product of a malicious yet mysterious email attack on the company.
However, in our experience, markets don’t work like that. If the company has strong value, then no amount of malicious emailing is going to permanently damage the stock price because there will always be those close to the company that know the reality of the situation and would suddenly have the opportunity to buy shares at 1/100th of their fundamental value. They would tell their friends, family members, neighbors (after buying as much as they could afford), etc. In fact, it would never come to that because of the constant presence of this force. The market. No, email campaigns are not a valid explanation. We assume that the stock was rising as part of a promotional campaign of some sort, and then crashed when that ran out of steam.
Recent action has seen approaching 130% tacked on to share pricing for the name in the past month, but this action is running counter to the larger trend in the name. That said, ECGR has a history of dramatic rallies. Moreover, the listing has seen interest climb, with an increase in recent trading volume of a bit less than 680% above its longer run average levels.
Traders should note this as important due to the relatively small float size in the stock (roughly 16M shares). As savvy traders are well aware, a mechanically driven price squeeze can result from this type of mix of small float and ramping attention from traders.
Currently trading at a market capitalization of $22,300K, ECGR is a pink sheet company with a “caveat emptor” symbol attached on OTCmarkets.com, and a statement that no financial data is available. That means this is the most speculative conceivable stock that can be publicly traded. Please keep that in mind. This may be a very interesting story and we will look forward to updating it again soon. For continuing coverage on shares of $ECGR stock, as well as our other hot stock picks, sign up for our free newsletter today and get our next hot stock pick!
Disclosure: we hold no position in $ECGR, either long or short, and we have not been compensated for this article.