Puration Inc (OTCMKTS:PURA) is a breakout in the making right now, with shares blasting higher over recent days on a major jump in volume. Spurring the action, the company just announced a distribution agreement with Mr. Checkout, a national association of independent wagon-jobbers and full-line distributors selling through approximately 40,000 independent stores around the country.
According to the release, “Puration introduced EVERx CBD Infused Sports Water last year in 2017 at Arnold Schwarzenegger’s Arnold Sports Festival and has since become the leading CBD infused beverage in the sports and fitness market. EVERx is backed by two patents – one for the extraction of CBD itself, and the other for its high alkaline, ionized water providing a more efficient delivery platform for the 10mg of infused CBD per 500ml bottle. With an optimal alkaline pH level formulated with antioxidants and electrolytes, EVERx delivers the most effective hydration with the highest concentration of CBD available in the alkaline water market. EVERx is now also available in Lemon-Lime and Kiwi-Strawberry flavors.”
Puration Inc (OTCMKTS:PURA) bills itself as a company that has been a water purification company. PURA is involved in the design, development, engineering, production, marketing, and distribution of personal and group systems that filter, purify, clean, extract or otherwise improve the quality of water on a cost effective, affordable basis, with a minimum of environmental impact.
PURA operates a U.S. Patented Cannabis Extraction process and sells its extracts for infusion into a variety of consumer products to include beverages, foods, nutritional supplements and cosmetics.
Resulting from their own design and engineering, the company’s water purification systems include personal water filter bottles, collapsible water pouches, replacement filters, and travel filters.
Puration introduced its EVERx CBD Infused Sports Water at Arnold Schwarzenegger’s Annual Arnold Sports Festival last year and is returning to the Arnold this year on March 1st to introduce its first two flavored waters: EVERx CBD Infused Kiwi-Strawberry Sports Water and EVERx CBD Infused Lemon-Lime Sports Water. EVERx Sports Water is built on two patents that together deliver a combination of characteristics that are unprecedented in the beverage industry. In addition to the benefits of its CBD infusions, EVERx Sports Water has an optimal alkaline pH level formulated with antioxidants and electrolytes to deliver the most effective hydration available in the alkaline water market.
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The picture for this stock appears, at the moment, to be a multi-month breakout on increasing volume. The move over recent days has been driven by a new expansion moved by the company. As more details emerge, we will either see this breakout stick or recede.
“Introducing any new consumer product is a difficult challenge,” said Brian Shibley, CEO of Puration. “Introducing a new consumer product not backed by a Fortune 500 brand name is extremely difficult, but when done right, the new consumer product can turn into a new Fortune 500 brand name itself. It doesn’t take much checking out to discover Mr. Checkout’s 30 years of experience introducing new consumer products to retail outlets is unparalleled. EVERx could not be in better hands.”
Joel Goldstein, President of Mr. Checkout, said, “EVERx CBD Infused Sports Water is an exceptional product for not one but two fast-growing markets – sports nutrition and CBD infused. More and more consumers are continuing to look for sports nutrition products and more and more consumers are looking for quality CBD infused products. EVERx appeals to both and we believe our distribution network can have great success with getting EVERx on retail shelves.”
The chart shows better than 140% added to share values of the company over the past month of action. In addition, the listing has seen a growing influx of trading interest, with the stock’s recent average trading volume running 82% beyond what we have been seeing over the larger time frame.
Now commanding a market cap of $14.2M, PURA has a reserve ($184K) of cash on the books, which is balanced by virtually no total current liabilities. PURA is pulling in trailing 12-month revenues of $269K. In addition, the company is seeing flat action on the top line. We will update the story again soon as further details emerge. Sign-up for continuing coverage on shares of $PURA stock, as well as other hot stock picks, get our free newsletter today and get our next breakout pick!
Disclosure: we hold no position in $PURA, either long or short, and we have not been compensated for this article.