Is Poor Messaging an Opportunity in Puration Inc (OTCMKTS:PURA)?

Is Poor Messaging an Opportunity in Puration Inc (OTCMKTS:PURA)?


Here is an odd insight on Puration Inc (OTCMKTS:PURA): the company generally puts out extremely awkward and unprofessional press releases, which is likely a suppressive factor to its share pricing. You will often see typos, poor grammar, poor organization, no management commentary, and a relatively amateurish writing style.

The only reason we bring it up is because, when we have seen that problem in the past, it sometimes creates an opportunity because the messaging is poor enough that you end up with a stock that could be underpriced simply because they are working with an inexperienced or untalented team on communications despite an otherwise strong business. Naturally, it is also possible that the poor communications work is a consequence of a thoroughly ineffective team on all levels. But, more likely, it is simply a quirk. Make of it what you will.

Puration Inc (OTCMKTS:PURA) bills itself as a company that engages in the design, development, production, marketing, and distribution of personal or individual water purification products.

The company’s personal water filtration systems include personal water filter bottles, sports bottles, collapsible water pouches, portable purification devices, portable biological filtration devices, replacement filters, and travel filters. Its products also include water filter pitchers, canteens, shower head filters, water filter pumps, and air-to-water machines.

Puration Inc. sells its products under the Filter 2GO brand. The company was founded in 2011 and is headquartered in Dallas, Texas.

Company materials note that Puration, Inc. is a leading Texas-based, CBD-infused beverage provider. The Company’s flagship product, EVERx, which was introduced in 2017, targets the sports nutrition market. Puration plans to introduce new beverages as well as grow it product portfolio organically as well as through targeted acquisitions. As of October 2018, the Company was set to spin off its cannabis cultivation segment to focus its efforts exclusively on its high-growth core CBD-infused beverage business.

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PURA just published an online presentation to offer additional detail on the company’s third-quarter financial report for the period ending September 30, 2018 and how the performance sets the company up to experience even more accelerated growth from here.

The chart shows a slight decline of about -4% during the past week. Furthermore, the name has seen interest climb, with an increase in recent trading volume of approaching 110% beyond what we have been seeing over the larger time frame.

According to the release, the third quarter financial statement filed yesterday reported revenue for the nine months ending September 30, 2018 at $868,300 representing an increase of over 400% since the company reported $168,000 for the same period last year. The company also realized a 50% profit margin reporting a $448,800 bottom line for the nine months ending September 30, 2018. Notably, the company issued no new shares between the second quarter 2018 report and the third quarter 2018 report. The online presentation is available on the company’s website. The narrative from the online presentation is included in its entirety below.

Currently trading at a market capitalization of $4.79M, PURA has a stash ($177K) of cash on the books, which is balanced by about $929K in total current liabilities. PURA is pulling in trailing 12-month revenues of $987K. In addition, the company is seeing major top-line growth, with y/y quarterly revenues growing at 261.1%. This may be a very interesting story and we will look forward to updating it again soon. Sign-up for continuing coverage on shares of $PURA stock, as well as other hot stock picks, get our free newsletter today and get our next breakout pick!

Disclosure: we hold no position in $PURA, either long or short, and we have not been compensated for this article.

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