A new force could be getting traction in the cannabis space on the OTC in the form of shares of Fire & Flower Holdings Corp. (OTCMKTS:FFLWF). The stock is a holding of Flowr, and has been chopping sideways since starting to trade last month, but with increasing volume and interest clearly showing up.
To help add some color to the narrative, the company just announced an agreement with Lift & Co. (TSXV: LIFT), an independent emerging leader in cannabis marketing, data and insights, and the trusted forum for cannabis consumers to share product reviews and experiences.
According to the release, “This agreement, which takes effect April 1, 2019, brings together Fire & Flower’s industry-leading, education-focused retail expertise with Lift & Co.’s extensive database of product reviews and partner benefits. Fire & Flower has engaged Lift & Co. for a series of initiatives, including listing Fire & Flower as a premium retailer on the Lift & Co. platform in Alberta, Saskatchewan and Ontario. Lift & Co. members will be able to share their Fire & Flower cannabis experiences in both product and business reviews, which earn Lift Points that may be redeemed within the Lift & Co. platform for gift cards, exclusive promotions and invite-only industry events.”
Fire & Flower Holdings Corp. (OTCMKTS:FFLWF) trumpets itself as a company that, through its wholly-owned subsidiary, Fire & Flower Inc., an independent retail chain, offers cannabis products and accessories to the adult-use market.
As of February 13, 2019, it operated seven cannabis retail stores in Alberta, and two cannabis retail stores in Saskatchewan, and a wholesale cannabis supply business in Saskatchewan. The company is based in Toronto, Canada.
According to the release, “Fire & Flower is a leading independent adult-use cannabis retailer poised to capture significant market share in Canadian provinces that allow private retail. The company provides customers with expertly curated product selection and a best-in-class, education-driven customer experience. Fire & Flower’s leadership team combines extensive experience in the legal cannabis industry with deep retail expertise. The company is at the forefront of the new adult-use cannabis industry in Canada.”
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As noted above, FFLWF just announced an agreement with Lift & Co. (TSXV: LIFT), an independent emerging leader in cannabis marketing, data and insights, and the trusted forum for cannabis consumers to share product reviews and experiences.
“Fire & Flower is excited to bring Lift & Co.’s users a trusted cannabis retail experience,” says Chris Bolivar, Vice President Brand & Marketing at Fire & Flower. “Our organizations are a great fit with shared principles on the importance of data science driving consumer education and personalized service through a commitment to responsible marketing.”
“Fire & Flower has always been on our radar for the work it does with product education and customer service,” says Nick Pateras, Vice President, Strategy at Lift & Co. “We’re looking forward to working with them to further elevate the Fire & Flower consumer experience by leveraging the Lift & Co. platform.”
Now commanding a market cap of $118.51M, FFLWF has about $71K in cash on the books, which stands against about $31K in total current liabilities. The company is pre-revenue at this point. As more color becomes clear on the name, we will review the situation and update our take. Sign-up for continuing coverage on shares of $FFLWF stock, as well as other hot stock picks, get our free newsletter today and get our next breakout pick!
Disclosure: we hold no position in $FFLWF, either long or short, and we have not been compensated for this article.