One stock that has started to catch some increased interest in recent action is Image Protect Inc (OTCMKTS:IMTL). Our sense of the driver here is some recent communications from the company of an upcoming full-bore launch of its new Fotofy.com site and cloud service. To get a sense of the situation, we took a look at the company’s communications and the beta version of the site to see how promising it might be.
First off, the niche is interesting. The digital image sharing marketplace is extremely one-sided, with users just taking what they want, and those holding legal rights to the images getting a giant slice of disincentivization to produce more high-quality content and put it online because they are almost certain to be infringed against in terms of copyrights. IMTL is, at least ostensibly, working toward a new solution – Fotofy – to that really enormous problem, which makes the stock and the service interesting.
Image Protect Inc (OTCMKTS:IMTL) has been working on a solution that incorporates in-image advertising into the process of image-sharing, which, in theory, increases the likelihood of core image producers wanting to participate in a free image-sharing platform – because they can profit through deriving a share of the revenue pie from the embedded in-image ads.
Our sense of the new Fotofy.com site as a platform to advance this agenda is built on the sense of how it might tie into this narrative. On that note, the extended potential functionality and the path of development suggests there is a great deal of promise here.
The early release should be enough to strike up an initial foundation of both key sides of equation: image producers and image users. And it will be interesting to see where it flows from there.
The platform has a deeply functional image management dashboard for image rightsholders, allowing you to upload your own photography work and gain exposure to the online marketplace, but to avoid giving up your rights. You can track instances of users sharing your image across the internet, creating a network exposure footprint that you can eventually monetize by switching on in-image advertisement, and collecting the revenues.
This step allows the company to avoid all the difficulties of trying to protect digital image copyright IP, including the endless and expensive associated legal headache. It’s an alternation solution to give users what they want and maintain digital image IP rights through monetization.
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As noted above, IMTL just announced that it getting ready to launch its new Fotofy.com digital image sharing marketplace and in-image ad management platform. The stock has started to act up a bit, and we are interested to see how this plays out.
The technology on the Fotofy site appears to be highly competitive and contains some innovative ideas that will likely interest both image users and content producers.
We’ve witnessed 24% tacked on to share pricing for the stock in the past week. Moreover, the listing has benefitted from a jump in recent trading volume to the tune of just shy of 170% above the average volume levels in play in this stock over the longer term.
Currently trading at a market capitalization of $1.5M, IMTL is pulling in trailing 12-month revenues of $542K. As more color becomes clear on the name, we will review the situation and update our take. Sign-up for continuing coverage on shares of $IMTL stock, as well as other hot stock picks, get our free newsletter today and get our next breakout pick!
Disclosure: we hold no position in $IMTL, either long or short, and we have not been compensated for this article.