One stock that has been ripping up the charts in recent action is sub-penny Image Protect Inc (OTCMKTS:IMTL). This is quite an interesting story, acting as a truly unique solution to the problem of intellectual property rights on the internet for images, including those produced by professional photographers. According to company materials, IMTL started off as a solution based on a traditional model of fee collection through infringement enforcement.
But, over the past year, the company has transformed itself into a unique new solution to the problem that is driven by technology that embeds images with an in-image advertisement capability, and then offers those images up to the public for free. That grants image creators and rightsholders the ability to eventually monetize their images without implicating a lengthy, arduous, and unreliable legal process of infringement enforcement. To further augment this, the company just announced the official launch of its proprietary Fotofy Analytics Dashboard, a state-of-the-art interface allowing Image Rightsholders to easily upload, embed, and track user images on the Fotofy Image Marketplace platform, including impressions and ad revenues.
Image Protect Inc (OTCMKTS:IMTL), as noted above, has been working on a solution that incorporates in-image advertising into the process of image-sharing, which, in theory, increases the likelihood of core image producers wanting to participate in a free image-sharing platform – because they can profit through deriving a share of the revenue pie from the embedded in-image ads.
Our sense of the new Fotofy.com site as a platform to advance this agenda is built on the sense of how it might tie into this narrative. On that note, the extended potential functionality and the path of development suggests there is a great deal of promise here.
The early release should be enough to strike up an initial foundation of both key sides of equation: image producers and image users. And it will be interesting to see where it flows from there.
The platform has a deeply functional image management dashboard for image rightsholders, allowing you to upload your own photography work and gain exposure to the online marketplace, but to avoid giving up your rights. You can track instances of users sharing your image across the internet, creating a network exposure footprint that you can eventually monetize by switching on in-image advertisement, and collecting the revenues.
This step allows the company to avoid all the difficulties of trying to protect digital image copyright IP, including the endless and expensive associated legal headache. It’s an alternation solution to give users what they want and maintain digital image IP rights through monetization.
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As noted above, IMTL just announced the official launch of its proprietary Fotofy Analytics Dashboard, a state-of-the-art interface allowing Image Rightsholders to easily upload, embed, and track user images on the Fotofy Image Marketplace platform, including impressions and ad revenues.
“This is the killer app that unlocks the power of Fotofy,” commented Matthew Goldman, CEO of Image Protect. “The power of this platform is in the user’s hands now, and that means the power to upload images and watch them go viral across the web, track them as they are used and shared, and then open them up as an advertisement platform to drive revenues and monetize the image. There’s nothing like this out there.”
The chart shows 150% tacked on to share pricing for the company in the past month. Moreover, the listing has seen interest climb, with an increase in recent trading volume of 630% beyond its prior sustained average level.
“This is how a personal image library becomes a business for the casual photographer, and how professional photographers and image creators can expand with no risk of infringement,” continued Mr. Goldman. “And image users end up with a giant repository of free high-quality images for use and sharing as a result. Everybody wins. The launch of this new functionality is a huge moment for Fotofy. This is how it really gets going. And the timing couldn’t be better.”
At this time, carrying a capital value in the market of $3.1M, IMTL has only about $1.7M in total current liabilities, while the company is pulling in trailing 12-month revenues of $542K. This is an exciting story, and we look forward to a follow-up chapter as events transpire. Sign-up for continuing coverage on shares of $IMTL stock, as well as other hot stock picks, get our free newsletter today and get our next breakout pick!
Disclosure: we hold no position in $IMTL, either long or short, and we have not been compensated for this article.