A new and interesting play has emerged in the cannabis patch – Ignite International Brands Ltd (OTCMKTS:BILZF) – and the narrative surrounding its recent strength is awfully interesting. When many stocks with any relationship to the cannabis vaping story are getting slaughtered, it’s odd to see a stock so clearly tied to precisely that theme perform so well. To further exemplify that, the company just announced the appointment of John Schaefer as Senior Vice President of Operations and Sam Sarullo as Chief Digital Officer.
According to the release, “John Schaefer joins Ignite as Senior Vice President, Operations. Mr. Schaefer brings a wealth of experience, previously serving as the Vice President of Operations at MedMen. With Medmen, Mr. Schaefer was responsible for cultivation, extraction and manufacturing across North America ensuring successful creation and execution of operations strategies. In addition, Mr. Schaefer was with Bayer/Monsanto as Vice President – North America Supply Chain Manufacturing, where he was responsible for providing leadership teams the tools to modernize supply chains and implement innovative methods for operations.”
Ignite International Brands Ltd (OTCMKTS:BILZF) trumpets itself as a company that operates in the cannabis industry in the United States and Canada. It offers joints, drops, and vape products under the IGNITE brand name. The company is based in Toronto, Canada.
Ignite International Brands Ltd. (“Ignite” or the “Company”) is a Canadian Stock Exchange (“CSE”) listed company operating in CBD and cannabis industries as permissible by the laws in each respective jurisdiction.
According to company materials, “Ignite is a CSE-listed and OTCQX traded company operating in permissible CBD and cannabis sectors. Ignite intends to expand its business, which currently includes branding, marketing, licensing, sales and distribution, across the United States, Canada and into international jurisdictions such as the United Kingdom and Mexico by leveraging multiple product platforms. The Company intends to effect this expansion through brand leverage, product development, targeted marketing and strategic supply chain partnerships in each of its active and target jurisdictions.”
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As noted above, BILZF just announced the appointment of John Schaefer as Senior Vice President of Operations and Sam Sarullo as Chief Digital Officer.
It pays to take note of this fact with a float in play that’s relatively small — not even 11M shares. The breakout pattern that has now concretized itself on the chart relative to its early range under formation is potent. But the headlines may determine this story and help the pattern further take on a clear identity in the minds of traders tracking this chart.
That price discovery process is often very unpredictable, but the short interest may have built up in sharp fashion during recent action, creating a squeeze risk as we head into the new week, particularly given the small float.
“John and Sam bring outstanding value and experience to the leadership team at Ignite,” said Jim McCormick, President of Ignite. “As the brand continues to expand and flourish, it’s important to add both their expertise and executive leadership to help us smartly scale and serve our customers well.”
Earning a current market cap value of $196M, BILZF has a significant war chest ($6.4M) of cash on the books, which stands against about $1.3M in total current liabilities. The company is pre-revenue at this point. We will update the story again as soon as further details emerge. Sign-up for continuing coverage on shares of $BILZF stock, as well as other hot stock picks, get our free newsletter today and get our next breakout pick!
Disclosure: we hold no position in $BILZF, either long or short, and we have not been compensated for this article.