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Friday, December 4, 2020

Why the Image Protect Inc (OTCMKTS:IMTL) Pieces May be Coming Together

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One interesting sub-penny name that has been seeing a ton of new volume is Image Protect Inc (OTCMKTS:IMTL). The company is developing a solution that simultaneously offers high-quality digital images for online users, creates a path to monetizing those images for image rightsholders, and brings into existence a brand new programmatic advertising exchange to help brands find new avenues for online exposure. As far as we see it, this is nothing short of brilliant if the company can pull it off. But, naturally, that’s a big “If”.

The idea is unassailably a big deal because it effectively invents a new giant billboard spread across the internet. The share price has been on a roller coaster in recent days, with a 250% rally and then a quick retest of recent lows, a decline that featured order flows dominated by new short interest, which is why we wanted to put the stock back on your radar. If support holds now, then the stock could get very interesting again very fast.

Image Protect Inc (OTCMKTS:IMTL), as noted above, has been working on a solution that incorporates in-image advertising into the process of image-sharing, which, in theory, increases the likelihood of core image producers wanting to participate in a free image-sharing platform – because they can profit through deriving a share of the revenue pie from the embedded in-image ads.

Our sense of the new Fotofy.com site as a platform to advance this agenda is built on the sense of how it might tie into this narrative. On that note, the extended potential functionality and the path of development suggests there is a great deal of promise here.

The early release should be enough to strike up an initial foundation of both key sides of equation: image producers and image users. And it will be interesting to see where it flows from there.

The platform has a deeply functional image management dashboard for image rightsholders, allowing you to upload your own photography work and gain exposure to the online marketplace, but to avoid giving up your rights. You can track instances of users sharing your image across the internet, creating a network exposure footprint that you can eventually monetize by switching on in-image advertisement and collecting the revenues.

This step allows the company to avoid all the difficulties of trying to protect digital image copyright IP, including the endless and expensive associated legal headache. It’s an alternation solution to give users what they want and maintain digital image IP rights through monetization.

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The picture we see right for shares of IMTL stock is one of huge potential, but one that, to capitalize on that potential, will need to execute. As such, it should come as a major point of interest that the company recently announced the upcoming live launch of its proprietary programmatic advertisement network exchange. According to its release, the Fotofy Ad Network Exchange will go live on November 1, 2019.

That is arguably the most difficult piece of the puzzle in launching the entire Fotofy vision, so it should be a major plus that it has already effectively overcome all of its technology obstacles in achieving that vision with this upcoming launch.

“The launch of the Fotofy Ad Network Exchange is effectively the beginning of our revenue process,” noted Image Protect CEO, Matthew Goldman. “As of November 1, the Fotofy launch strategy will offer users, image rightsholders, and advertisers an opportunity to mesh together in this exciting new image business model– and we are hoping all three of those metrics will work as projected. But the technological capacity to achieve our vision will be fully in place.”

At this time, carrying a capital value in the market of $2.1M, IMTL has only about $1.7M in total current liabilities, while the company is pulling in trailing 12-month revenues of $542K. This is an exciting story, and we look forward to a follow-up chapter as events transpire. Sign-up for continuing coverage on shares of $IMTL stock, as well as other hot stock picks, get our free newsletter today and get our next breakout pick!

Disclosure: we hold no position in $IMTL, either long or short, and we have not been compensated for this article.

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