Shares of Image Protect Inc (OTCMKTS:IMTL) exploded higher on Wednesday and a further breakout could be on tap after the company announced a significant expansion in the terms of the Company’s strategic partnership with the KODAKOne Image Rights Management Platform to include digital image rights infringement cases inside of the United States domestic market.
According to the release, the partnership had previously been structured for non-US international case settlement only. “This is a large expansion in the scope of our initial Partnership with KodakOne,” commented Matthew Goldman, CEO of Image Protect. “The US infringement case load is a major addition to the flow of settlement opportunities.”
Image Protect Inc (OTCMKTS:IMTL), in addition to this significant partnership, has been working on a solution that incorporates in-image advertising into the process of image-sharing, which, in theory, increases the likelihood of core image producers wanting to participate in a free image-sharing platform – because they can profit through deriving a share of the revenue pie from the embedded in-image ads.
Our sense of the new Fotofy.com site as a platform to advance this agenda is built on the sense of how it might tie into this narrative. On that note, the extended potential functionality and the path of development suggests there is a great deal of promise here.
The early release should be enough to strike up an initial foundation of both key sides of equation: image producers and image users. And it will be interesting to see where it flows from there.
The platform has a deeply functional image management dashboard for image rightsholders, allowing you to upload your own photography work and gain exposure to the online marketplace, but to avoid giving up your rights. You can track instances of users sharing your image across the internet, creating a network exposure footprint that you can eventually monetize by switching on in-image advertisement and collecting the revenues.
This step allows the company to avoid all the difficulties of trying to protect digital image copyright IP, including the endless and expensive associated legal headache. It’s an alternation solution to give users what they want and maintain digital image IP rights through monetization.
And all of this is in addition to the company’s KodakOne relationship, which is now headed for well in excess of $5 million in output in terms of cash flows.
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As noted above, IMTL just announced a significant expansion in the terms of the Company’s strategic partnership with the KODAKOne Image Rights Management Platform to include digital image rights infringement cases inside of the United States domestic market.
According to the release, this new deal represents a substantial increase in the Partnership, which originally targeted only International Infringement cases and was expected to be limited to approximately $5 million in associated revenues, according to projections made by the KodakOne team at the time of signing. The additional case load associated with the US domestic infringement market is expected to significantly expand all facets of the Partnership, including the revenue projections.
Traders will note 10% during the past week in terms of shareholder gains in the listing. In addition, the stock has seen a growing influx of trading interest, with the stock’s recent average trading volume running 64% beyond its prior sustained average level.
“Our philosophy is pretty straight forward here: when something has obviously become a working formula, do more of it,” continued Mr. Goldman. “We took a look at how well this relationship was working, particularly in terms of how seamlessly we have adapted in the back-end platform technology, and the integration just seemed like a natural evolution to expand the size and scope to include a larger piece of the market.”
Now commanding a market cap of $2.1M, IMTL is pulling in trailing 12-month revenues of $542K. But that number may well be set to rise substantially from both its Fotofy and Kodak operational emphases. We will update the story again soon as further details emerge. Sign-up for continuing coverage on shares of $IMTL stock, as well as other hot stock picks, get our free newsletter today and get our next breakout pick!
Disclosure: we hold no position in $IMTL, either long or short, and we have not been compensated for this article.