The good news continues to develop in under-the-radar story Image Protect Inc (OTCMKTS:IMTL). The stock has been basing along sub-penny support in recent weeks, but the company has been rolling out some interesting news that suggests a more important narrative is developing here than may be obvious based on the chart. The big story for the company is the launch and rapid growth of its Fotofy platform, the digital image sharing and monetization platform that drives Image Protect’s growing in-image ad model.
Development of the platform has progressed in stages. The idea is to give away high-quality photos for online sharing and use, and to embed them with the capacity to carry banner ads when triggered. The company has already developed and deployed its ad network technology and reported huge growth in image uploads and sharing. Now, it is reporting its first brand advertising partners coming onto the platform: Powertec and Terra-Core Fitness, two emerging fitness brands.
Image Protect Inc (OTCMKTS:IMTL), in addition to this significant news, has been undergoing a significant expansion in the terms of the its strategic partnership with the KODAKOne Image Rights Management Platform to include digital image rights infringement cases inside of the United States domestic market. That deal just expanded to well above the $5 million it had been worth. This is its legacy model, which is about image rights protection.
That model gave way to the Fotofy model last year because the monetization potential of the in-image ad market is far more scalable than tracking down and punishing illicit photo use online.
Fotofy is a solution that incorporates in-image advertising into the process of image-sharing, which, in theory, increases the likelihood of core image producers wanting to participate in a free image-sharing platform – because they can profit through deriving a share of the revenue pie from the embedded in-image ads.
Our sense of the new Fotofy.com site as a platform to advance this agenda is built on the sense of how it might tie into this narrative. On that note, the extended potential functionality and the path of development suggests there is a great deal of promise here.
The platform has a deeply functional image management dashboard for image rightsholders, allowing you to upload your own photography work and gain exposure to the online marketplace, but to avoid giving up your rights. You can track instances of users sharing your image across the internet, creating a network exposure footprint that you can eventually monetize by switching on in-image advertisement and collecting the revenues.
This step allows the company to avoid all the difficulties of trying to protect digital image copyright IP, including the endless and expensive associated legal headache. It’s an alternative solution to give users what they want and maintain digital image IP rights through monetization.
And all of this is in addition to the company’s KodakOne relationship.
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As noted above, IMTL just announced that the company has onboarded two notable emerging brands in the fitness space to kick off growth in advertising partners on its recently launched Fotofy Platform, the digital image sharing and monetization platform that drives Image Protect’s growing in-image ad model.
“We are now ahead of schedule as the Fotofy Platform ramps up as an important new strategic option for advertisers,” commented Matthew Goldman, CEO of Image Protect. “Growth in user activity and image embeds has been stronger than we anticipated at the pre-marketing stage. As a result, we have already started to field interest from brands, with Powertec and Terra-Core Fitness representing the first brands to be officially onboarded as advertising partners on Fotofy.”
Now commanding a market cap of $2.1M, IMTL is pulling in trailing 12-month revenues of $542K. But that number may well be set to rise substantially from both its Fotofy and Kodak operational emphases. We will update the story again as soon as further details emerge. Sign-up for continuing coverage on shares of $IMTL stock, as well as other hot stock picks, get our free newsletter today and get our next breakout pick!
Disclosure: we hold no position in $IMTL, either long or short, and we have not been compensated for this article.