Shares of Image Protect Inc (OTCMKTS:IMTL) could be particularly in focus today after the company dropped news this morning that it has engaged leading digital advertising consultancy firm, Kubient, to help “build, implement, launch, and test the Fotofy programmatic advertising revenue model.”
This is an extremely important step in the grand scheme coming into place at Image Protect over the past several months. Fotofy is the company’s new platform for monetizing image sharing through in-image advertising. The company has already developed full platform functionality and deployed its programmatic ad network technology. It has even already started to book advertising brands. Think of it like a fully-functioning car sitting in the driveway. Kubient is being brought on to fill it up with gas and turn the ignition key by creating ads, engaging brands, and helping to drive traffic for the Fotofy ad network.
Image Protect Inc (OTCMKTS:IMTL) has also been undergoing a significant expansion in the terms of the its strategic partnership with the KODAKOne Image Rights Management Platform to include digital image rights infringement cases inside of the United States domestic market. That deal just expanded to well above the $5 million it had been worth. This is its legacy model, which is about image rights protection.
Fotofy is the company’s new model, which appears to be a far more scalable model with much more significant growth potential.
Fotofy is a solution that incorporates in-image advertising into the process of image-sharing, which, in theory, increases the likelihood of core image producers wanting to participate in a free image-sharing platform – because they can profit through deriving a share of the revenue pie from the embedded in-image ads.
The platform has a deeply functional image management dashboard for image rightsholders, allowing you to upload your own photography work and gain exposure to the online marketplace, but to avoid giving up your rights. You can track instances of users sharing your image across the internet, creating a network exposure footprint that you can eventually monetize by switching on in-image advertisement and collecting the revenues.
This step allows the company to avoid all the difficulties of trying to protect digital image copyright IP, including the endless and expensive associated legal headache. It’s an alternative solution to give users what they want and maintain digital image IP rights through monetization.
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As noted above, IMTL just announced that it has engaged leading digital advertising consultancy firm, Kubient, to help “build, implement, launch, and test the Fotofy programmatic advertising revenue model.”
Image Protect CEO, Lawrence Adams, commented, “Kubient has the experience and capability to step in and guide us during this critical stage of the process as we turn Fotofy’s enormous potential into revenue growth. Perhaps most importantly, we are fortunate to be at this stage well ahead of schedule. While we aren’t expecting huge sales growth right away, this move will establish a base and a functional model from which we can dramatically scale up throughout 2020, when we anticipate substantial top-line growth.”
The company is also mentioned that it is in talks with several external digital image websites as it works to expand the scope of the Fotofy model to create something it is thinking of as “the YouTube of images”.
The other piece of good news here is management’s direct statement that it is moving toward a non-dilutive model at this stage of development as the Fotofy platform moves toward full commercialization.
Now commanding a market cap of $1.4M, IMTL is pulling in trailing 12-month revenues of $542K. But that number may well be set to rise substantially as both its Fotofy and Kodak segments move toward cash flows. We will update the story again as soon as further details emerge. Sign-up for continuing coverage on shares of $IMTL stock, as well as other hot stock picks, get our free newsletter today and get our next breakout pick!
Disclosure: we hold no position in $IMTL, either long or short, and we have not been compensated for this article.