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Saturday, November 28, 2020

The Final Piece for Image Protect Inc (OTCMKTS:IMTL)

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The big picture growth model that Image Protect Inc. (OTCMKTS:IMTL) has developed has enormous upside potential. Anyone can see that.

The question here has always been about execution, not vision: can they actually make it happen? Can these guys pull it off? That’s been the sticking point. But, as far as we can tell, despite what the stock’s chart looks like right now, it is becoming increasingly obvious that the answer to that question is clearly “Yes!”

Image Protect Inc. (OTCMKTS:IMTL) is moving forward with what it calls “the Fotofy Model”, which is effectively a brand new thing.

Here’s how the company characterized it in a new release: “Fotofy.com offers license-free images that contain code to track where those images are published and to allow those images to host in-image advertisements once published. These images are owned by their creators, shared and hosted by Fotofy users, tapped by advertisers, and monetized by all parties, including the Company. Everyone shares in the revenue stream contributed by the Brands, who benefit from the distributed reach and targeted audience cultivated by the Users and their associated traffic.”

The ad network and the platform are fully developed and deployed already. All that remains now is building out the image library, engaging the users, and capturing the brands.

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According to data released by the company, the image library is expanding at a breakneck pace, with month-over-month growth in submitted images running at 4-digit percentage rates right now. Millions of new images are coming onto the platform.

Engaging the users is another facet of the game that’s taking off. Images have been racing out the door already, with 560% month-over-month growth in external image embeds from September to October. We would expect that number accelerated in November. And December would appear to be blowing up from there given the company’s most recent announcement that it is starting to engage outside websites in converting all images from standard purchased JPEGs to Fotofy images equipped with embedded code for in-image ad capability.

As the company put it in the recent release, “The difference between paying for images and getting paid by images is enormous, and it works one hundred percent in our favor.”

That’s the crowning point.

Finally, ‘capturing the brands’ is also starting to happen. The company just announced that it has already started to lure in paying brands onto the platform as advertisers with two fitness brands: Powertec and Terra-Core Fitness.

That’s the recipe.

To amplify the pace, the company has also added some fertilizer to this garden of promise in the form of a strategic partnership with leading digital advertising consultancy firm, Kubient, who will be working to help build, implement, launch, and test the Fotofy programmatic advertising revenue model and drive traffic to partner sites over coming months.

The action in the stock is likely very misleading right now. The Fotofy model is already rolling into gear and firing on all cylinders as far as we can see.

Now commanding a market cap of $1M, IMTL is pulling in trailing 12-month revenues of $542K. But that number may well be set to rise substantially as both its Fotofy and Kodak segments move toward cash flows. We will update the story again as soon as further details emerge. Sign-up for continuing coverage on shares of $IMTL stock, as well as other hot stock picks, get our free newsletter today and get our next breakout pick!

Disclosure: we hold no position in $IMTL, either long or short, and we have not been compensated for this article.

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