Purple Innovation Inc. (NASDAQ:PRPL) is Holding Steady

Purple Innovation Inc. (NASDAQ:PRPL) is Holding Steady


The Purple Innovation Inc. (PRPL) shares are trading at higher $18.13 and the avg recommendation for the stock is Strong Buy. The current analyst price target stands at $19.33.

To add more color to this target, the company’s high over the last year is $19.06 and the low is $4.42. Over the last 52 weeks, PRPL is down -4.88% while the S&P 500 is up 1.47%. The catalyst for this interesting swing was the company’s recent earnings report.

A Notable Earnings Report

In the last quarter, PRPL reported a profit of $53.18 million. Purple Innovation Inc. also saw revenues increase to $122.38 million. In addition, PRPL has free cash flow of -$4.78 million as of 03-2020 The company’s EBITDA came in at $9.28 million which compares well with its peers.

PRPL booked profit margins of 1.10%, its Return on Equity (ROE) is 193.10%, and its Return on Assets is 3.90%. All told, it is clear that, PRPL needs to be on your watchlist.

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Of course, we must look beyond the financials and question how well those numbers represent the sustainable earnings power of the business. Investors need to know how sustainable this current run. PRPL has a short ratio of 2.79 and outstanding shares of 22.68M.

Company Outlook

PRPL has seen increased volume after this news and investors are putting their support behind the value proposition. Furthermore, 10-day volume stands at 1.04 million and more growth is possible in the weeks ahead. Traders will also note the company’s earnings per share came in at 0.06. Purple Innovation Inc. PRPL also noted assets of $137.91 million at the end of the last quarter. Investors should also keep an eye on sector updates as PRPL has historically followed its peers on positive news.

All told, Purple Innovation Inc. PRPL has strung together solid data and demonstrated underlying fundamentals. At its current valuation, PRPL represents an interesting risk/reward case. Traders should stay tuned to see if this recent report will push the stock to test recent resistance levels.

Purple Innovation Inc. PRPL is now commanding a market cap of 1.03B and a float of 21.63M. PRPL is increasing its credibility in this sector and that could lead to more upside down the line. Sign-up for continuing coverage on shares of PRPL stock, as well as other hot stock picks, get our free newsletter today and get our next breakout pick!

Disclosure: we hold no position in PRPL, either long or short, and we have not been compensated for this article.