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Sunday, June 13, 2021

The Rise of B2Digital Inc (OTCMKTS:BTDG)

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One stock that has started to light up the leaderboard on the OTC over the past few weeks is B2Digital Inc (OTCMKTS:BTDG). The story here is interesting, with B2Digital already established as the top “farm league” for the UFC, recently announcing its B2 Fall Fighting Series event season, which is set to feature thirteen live fight events over three and a half months as well as a definitive pay-per-view agreement to cover all thirteen events through a top platform that serves NCAA Division I programs.

Further building on that narrative, the company just announced the launch of the Company’s new B2 Social Media Storefronts platform, which is set to leverage B2Digital’s entire network to market pay-per-view tickets. According to the release, the platform contains an embedded affiliate marketing incentive to drive engagement from fighters, fans, and followers to use their own social media networks and web resources to sell tickets to B2 Events.

B2Digital Inc (OTCMKTS:BTDG) frames itself as the premier development league for the mixed martial arts (MMA) fighting sport, but also is engaged in a broad roll-up strategy in the training facility and gym space, which is enabled by very positive operating performance dynamics given the Company’s more “hardcore” target market.

“We have a massive and rapidly growing network built of extremely engaged ‘hardcore’ members of the MMA community, and we are now giving them the means and the incentive to drive potentially dramatic gains in our PPV ticket sales right in front of our biggest-ever string of live PPV MMA and Grappling events,” commented B2Digital’s Chairman & CEO, Greg P. Bell, one of the early pioneers and entrepreneurs at the intersection of entertainment and digital media, with over three decades of experience in the field.

Overall, B2Digital operates live events, pay-per-view media, gyms, and other resources to maximize the development of future stars in the MMA sport. The company controls fighting events brands, including Pinnacle, HRMMA, Strikehard, and others, and has developed and deployed the systems and technologies for the operation of the B2 Fighting Series.

This includes social media marketing, event management, digital ticketing sales, digital video distribution, digital marketing, PPV, FTV, merchandise sales, brand management, and financial control systems.

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As noted above, BTDG just announced the launch of the Company’s new B2 Social Media Storefronts platform, which is set to leverage B2Digital’s entire network to market pay-per-view tickets. According to the company, development work on the B2 Social Media Storefronts platform has been completed and the platform is now live and in use for PPV ticket sales to upcoming B2 Fighting Series events.

Traders will note 740% during the past month in terms of shareholder gains in the stock. Furthermore, the stock has registered increased average transaction volume recently, with the past month seeing topping 770% above its longer-run average levels.

The B2 Storefronts technology was designed to be simple and seamless for users to tap and use to drive ticket sales: “Let’s say we have a fighter being featured in an event next week,” added Bell. “Let’s suppose he has 5,000 social media followers. He gains access through this platform to a unique digital storefront that can be linked into his social media, so his followers can just click and buy a ticket to watch him fight. Instantly. Conveniently. And, he is incentivized for his efforts. But it’s not just the fighters. We are equipping all of our followers and fans as well with the same capability. And no one is better at selling tickets to MMA fights than fighters and avid fans of the sport. Their passion is genuine. They make the best sales team.”

Earning a current market cap value of $12.1M, BTDG is pulling in trailing 12-month revenues of $459K. In addition, the company is seeing major top-line growth, with y/y quarterly revenues growing at 155%. This is an exciting story, and we look forward to a follow-up chapter as events transpire. Sign-up for continuing coverage on shares of $BTDG stock, as well as other hot stock picks, get our free newsletter today and get our next breakout pick!

Disclosure: we hold no position in $BTDG, either long or short, and we have not been compensated for this article.

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